The Myth That Oʻahu Real Estate Always Goes Up — Here’s the Truth

Jennifer Peele • September 3, 2026

If you’ve lived on Oʻahu long enough, you’ve probably heard someone say:

“Don’t worry. Real estate here always goes up.”

And honestly, I understand why people believe it.

We live on an island with limited land, steady housing demand and a long history of appreciation. When you look back over several decades, Oʻahu homeowners who were able to hold their properties generally came out ahead.

But that doesn’t mean prices went up every year.

They didn’t.

Oʻahu has experienced real price declines. Some homeowners waited years—and, in one cycle, more than a decade—for islandwide median prices to climb above their previous peaks.

So, is the saying completely wrong?

Not exactly. It’s just missing one very important word: Eventually.

A more honest way to say it is:

Oʻahu real estate has historically gone up over the long term, but prices can fall along the way—and recovery may not happen on your timeline.

Let’s look at what actually happened.


1990s Correction – Single-Family 

• Peak: $360,000 (1994)

• Bottom: $290,000 (1999)

• Decline: –19.4%

• Recovered above previous peak: 2003


1990s Correction – Condos 

• Peak: $193,000 (1992–93)

• Bottom: $125,000 (1999–2000)

• Decline: –35.2%

• Recovered above previous peak: 2004


Great Recession – Single-Family 

• Peak: $643,500 (2007)

• Bottom: $575,000 (2009/2011)

• Decline: –10.6%

• Recovered above previous peak: 2013


Great Recession – Condos 

• Peak: $325,000 (2007–08)

• Bottom: $300,000 (2011)

• Decline: –7.7%

• Recovered above previous peak: 2013


Post-Pandemic Adjustment – Single-Family 

• Peak: $1,105,000 (2022)

• Bottom: $1,050,000 (2023)

• Decline: –5.0%

• Estimated recovery: 2025


Recent Condo Softness – Condos 

• Peak: $515,000 (2024)

• Bottom: $507,250 (2025)

• Decline: –1.5%

• Recovery: Not yet (annual data)


Source: Honolulu Board of REALTORS® Oʻahu Historical Data.


At first glance, the table looks reassuring. Every major completed downturn was eventually followed by a recovery.

But look at the years—not just the final result.


The 1990s: When “Eventually” Took More Than a Decade

The 1990s correction is the best reminder that Oʻahu real estate does not move in a straight line.

The single-family median declined approximately 19%. The condo median fell approximately 35%.

A homeowner who purchased a single-family home near the 1994 peak waited until around 2003 for the islandwide median to move above that level. For condos, the wait was even longer. A buyer who purchased near the 1992–93 peak waited until approximately 2004. That’s roughly 11 to 12 years. If you could comfortably hold the property, continue making the payments and wait for the market to recover, the story eventually improved. But what if you couldn’t wait?

Life doesn’t always cooperate with a real estate cycle. People have to sell because of relocation, divorce, retirement, health issues, job changes or rising expenses.

The market may eventually recover—but it won’t check your calendar first.


The Great Recession: Oʻahu Was Resilient, Not Immune

Oʻahu did not experience the same level of collapse seen in some mainland markets during the Great Recession. But our prices still fell.

The single-family median declined approximately 10.6%, while the condo median declined approximately 7.7%.

Both eventually exceeded their previous highs in 2013.

That recovery is encouraging, but an owner who needed to sell between the peak and recovery could still have lost equity.

Remember, the sales price isn’t the amount that lands in your bank account. You may also have:

  • A remaining mortgage balance
  • Real estate commissions
  • Closing expenses
  • Repairs or preparation costs
  • Buyer credits or concessions

Even a 5% or 10% price decline can hurt when those other expenses are added.


What the Recent Market Tells Us

After the pandemic-era boom, mortgage rates increased and affordability became much harder for buyers.

Oʻahu single-family sales dropped 23.2% in 2022 and another 26.3% in 2023. Yet the single-family median declined only 5% in 2023 and moved above its previous peak in 2025.

This is something I want homeowners to understand:

On Oʻahu, the number of sales can fall significantly before prices experience a major decline.

Many owners are holding on to their low mortgage rates. They don’t want to sell a home financed at 3% or 4% and replace it with a much more expensive loan.

Fewer owners selling means less inventory, and that limited supply can help support prices—even when buyer demand has slowed.

That doesn’t mean every listing will sell quickly. It means the market can be slow without being a crash.


Wait—Did My Property Really Lose 5%?

Maybe. Maybe not.

The median sales price is the middle price among the properties sold during a certain period. It doesn’t track your specific home.

The median can change because:

  • More lower-priced homes sold
  • Fewer luxury properties closed
  • The mix of condo sizes changed
  • More leasehold or hotel-condo units sold
  • More original-condition units sold than renovated ones

Think of it like looking at Oʻahu’s average weather. It gives you a general idea, but it doesn’t tell you whether it’s raining in Kāneʻohe or sunny in Kapolei right now.

Your property has its own market.

Its value depends on its location, condition, view, parking, layout, monthly expenses and current competition.

For condos, the building can matter just as much as the unit.


Why Some Properties May Not Follow the Recovery

History shows that Oʻahu’s islandwide median prices recovered after major downturns.

That does not guarantee that every individual property will recover at the same speed—or at all.

This is especially important for condo owners.

A condo’s value can be affected by:

  • Rising maintenance fees
  • Master insurance problems
  • High deductibles
  • Special assessments
  • Deferred maintenance
  • Underfunded reserves
  • Financing restrictions
  • Leasehold ownership
  • Short-term rental rules
  • Association litigation
  • Hurricane or flood exposure

Two similar units in neighboring buildings can have completely different outcomes.

One building may have healthy reserves, strong management and no financing problems. The building next door may be facing a large assessment, rising insurance costs and lenders who are hesitant to approve loans.

The islandwide condo median won’t tell you that story.


Here’s the Real Takeaway

Oʻahu real estate has historically recovered from major islandwide downturns and reached new highs.

That is good news.

But the path was not always quick or comfortable. Past declines ranged from approximately 5% to 35%, and some owners waited more than a decade for islandwide prices to surpass the previous peak.

So no, Oʻahu real estate doesn’t “always go up.”

A better way to say it is:

Oʻahu real estate has historically rewarded many long-term owners—but your timeline, property type, expenses and ability to hold matter.

Knowing what happened is only half the conversation.

 The next question is: What should you do with this information?

Continue to Part Two: Hold, Sell or Wait? 10 Things Oʻahu Homeowners Need to Know Right Now


In Part Two, I break down how to evaluate your timeline, protect your equity and prepare for today’s market without panicking over every headline.


Historical performance does not guarantee future appreciation. Islandwide statistics may not reflect the performance of an individual property. For a hyper‑personalized look at how your property is performing in today’s Oʻahu market, feel free to book a consultation. I’ll walk you through your equity, your timeline, and what the data suggests for your next move.


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